Beyond the Brief: Communication Strategies for Lawyers and - download pdf or read online

By Stephanie Solakian Goldstein

ISBN-10: 0314960872

ISBN-13: 9780314960870

this can be a functional consultant to designing and enforcing options that would aid elevate a firm's profile and place its lawyers as specialists of their box. It illustrates why media publicity is useful to the firm's final analysis. The ebook additionally contains helpful guidance for constructing robust relationships with media pros, crafting a entire media coverage, and designing positioning statements, in addition to pattern files to assist in growing media pitches, press releases, and annual reports.

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Beyond the Brief: Communication Strategies for Lawyers and Legal Marketers by Stephanie Solakian Goldstein


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